the Architect of unreality:

Why were the bushes in Versailles trimmed in the shape of balls and cylinders – the symbolism of the geometry of absolute power . The Gardens of Versailles are a landscape manifesto of the classical era. Every line, every corner, every section of the bush was thought out not for beauty, but to establish an indisputable order in which nature obeyed the will of the king, and man obeyed the will of the system. In an era when the monarchy was striving to transform itself from a political institution into a divine principle, the landscape architect Andre Lenotre, under the leadership of Louis XIV, created not a garden, but an architecture of subordination, where bushes cut into the shapes of balls and cylinders became a symbol and visual code of absolute power, capable of controlling the perception, behavior and even thinking of those who stepped on through these alleys. Geometry as a policy: how cutting bushes turned nature into an instrument of monarchical ideology If in Ita...

Art Deco is not just an art direction . It is the visual manifesto of an entire era . After the First World War , the world sought not only to recover , but also to rise above the ordinary . In this rush to grandeur , luxury and the futuristic ideal , Art Deco found its most expressive and somewhat unexpected symbols : majestic elephants , diverging sun rays , dynamic zigzags and trapezoids . But what was behind this choice ? Why was preference given not to classical roses , not to modern vines , but to images of African giants and rays of light ? The answer lies in the complex interweaving of archaeological discoveries , technological breakthroughs , the colonial worldview and the universal dream of a wonderful future . Geometry as a new philosophy : The transformation of exoticism into laconic abstraction in Art Deco . Art Deco did not copy nature in principle – it subjected it t...

New  Ontario Science Centre The architectural firms  Hariri Pontarini Architects (HPA)  and  Snøhetta  have been selected by the Ontario provincial government to design the new Ontario Science Centre (OSC). The new building, created by  HPA  and  Snøhetta , will replace the current Ontario Science Centre complex, originally designed by Canadian modernist architect Raymond Moriyama. The educational and cultural centre will become a key feature of the Ontario Place redevelopment — a 150-acre waterfront site in Toronto where the themed park, designed by Eberhard Zeidler, opened back in 1971. The plans to replace the building have sparked significant public backlash. In 2024, Ontario’s Ministry of Infrastructure announced intentions to demolish Moriyama’s OSC building.  Today, the original Science Centre site is fenced off, and the OSC logo has been removed from the main museum entrance, triggering widespread public outrage, as reported by archpa...

  A brand-new, state-of-the-art multifunctional padel center is on the way to the stunning shores of Lake Senezh in Solnechnogorsk, Moscow region - a perfect blend of high-energy sport and breathtaking nature. At the heart of the project are six professional padel courts, ready to host thrilling matches in one of the world’s fastest-growing racket sports. Padel - that addictive mix of tennis, squash, and football - is exploding in popularity, and this center will give players (from beginners to pros) the ideal place to level up their game while soaking in panoramic lake views. But it’s way more than just courts: the complex will feature a fully equipped fitness zone with a modern gym and a dedicated studio for group classes (yoga, HIIT, you name it), a cozy café for post-match coffee or smoothies, and comfortable relaxation areas where friends and families can hang out and recharge. The building itself is a standout: built on a strong prefabricated metal frame with a lightweight, a...

Hello and a warm welcome to all visitors! I'm Alex Berg, an architect passionate about innovative designs and reality-inspired projects. Here on this blog, I'll share insights into architecture, urban planning, and exciting developments like the upcoming padel center on Lake Senezh shores from my next story. If you enjoy thoughtful content on design and lifestyle, I'd love for you to subscribe and join the conversation. For more of my work, check out my professional site at alexberg.site , follow me on X at @AlexBergus , or join my Telegram channel at @architectreality . Looking forward to connecting!